ClearAction

MAY 29, 2016

Marketing professionals think of customer experience in terms of their deliverables: the user experience of websites, campaigns, events, research, content, social media, and so forth. Anytime these customer touches are hassle-free or tailored to the customer, marketers judge their work to be a good customer experience.

Marketing 97

Marketing Customer Experience Chief Customer Officer Calibration 97

ClearAction

DECEMBER 5, 2023

For example, in fitness, instead of miracle pills or constant weighing or Spanx®, it’s best to focus on calories eaten, calories burned, and mindset/stress management. As changes happen, communicate proactively to manage expectations. With customer-alignment at the origin of designs, launches are much more successful.

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

ClearAction

MAY 29, 2016

Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ChurnZero

JANUARY 4, 2019

.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting. Over the past 5 years, the majority of Customer Success groups worldwide have become directly involved with managing income streams and profitability to some degree for their companies. ” – Abby Hammer, VP of Products, ChurnZero.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73

ChurnZero

JANUARY 4, 2019

.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting. Over the past 5 years, the majority of Customer Success groups worldwide have become directly involved with managing income streams and profitability to some degree for their companies. ” – Abby Hammer, VP of Products, ChurnZero.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49