article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Marketing professionals think of customer experience in terms of their deliverables: the user experience of websites, campaigns, events, research, content, social media, and so forth. Anytime these customer touches are hassle-free or tailored to the customer, marketers judge their work to be a good customer experience.

article thumbnail

4 Gold CX Metrics for CX Leaders

ClearAction

For example, in fitness, instead of miracle pills or constant weighing or Spanx®, it’s best to focus on calories eaten, calories burned, and mindset/stress management. As changes happen, communicate proactively to manage expectations. Precedents for this approach include fitness, student performance, and most things in life.

Metrics 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings.

article thumbnail

Predictions for Customer Success in 2019

ChurnZero

.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting. Over the past 5 years, the majority of Customer Success groups worldwide have become directly involved with managing income streams and profitability to some degree for their companies. ” – Abby Hammer, VP of Products, ChurnZero.

SaaS 73
article thumbnail

Predictions for Customer Success in 2019

ChurnZero

.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting. Over the past 5 years, the majority of Customer Success groups worldwide have become directly involved with managing income streams and profitability to some degree for their companies. ” – Abby Hammer, VP of Products, ChurnZero.

SaaS 49
article thumbnail

Optimizing Call Center Customer Support for Increased Revenue

Tenfold - Contact Center Blog

Organizational success and long-term growth primarily depends on customer satisfaction and loyalty, and customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. Companies such as Apple, Samsung, Google and GE are just a few examples of customer-centric business models.