Remove Chief Customer Officer Remove Customer retention Remove Journey mapping Remove Strategy
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Who owns the customer experience anyway?

Taylor Reach Group

Over the past number of years, the customer experience (otherwise known as “CX”) has become a profession unto itself. Roles like Chief Customer Officer, Customer Experience Director, Manager, Customer Success have been popping up. This is a much better way to view customer complaints, right?

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The CCO Job Description Not to Use

Education Services Group

Raise your hand if you’ve ever read a job description like this: We’re hiring a Chief Customer Officer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.

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Webinar Q&A Recap: Partner Success: The New Frontier

Education Services Group

Speakers: Star Hofer , Chief Customer Officer, Partnerstack , and Carlos Quezada , Head of Digital Services Strategy & Customer Success, Aruba. . When we think about models and strategies, I’m not sure if we’re talking about ‘how do we engage with them,’ or ‘how do we bring them on the journey.’

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Aligning the Organization Around the Customer with Customer Rooms

CX Journey

A couple years ago, I wrote about several different ways to get executive buy-in for your customer experience initiatives and to get a commitment from them to focus the organization on the customer and on driving change to better the customer experience. It's not new; she wrote about customer rooms five years ago.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

We will discuss topics such as defining the department’s goals and objectives, assessing the current state of customer service, and developing a strategy. These preliminary steps will help you create a customer experience department that meets your customers’ needs and achieves your business goals.

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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

How many customer segments should we have? Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. How many people should we have in our CX team? I could go on.

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Customer Journey Mapping for B2B Organizations

CSM Practice

For some companies, they take customer journey mapping at a basic level to the point that it doesn’t encapsulate the maximum value that you can get out of this exercise. There are even companies with customer success teams but don’t have customer journey maps which can be considered as a loophole.