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Alcon Hosts Contact Center Leaders at Recent CCNG Regional Networking Event!

CCNG

Recently CCNG members and area contact center professionals were invited to the Alcon North America Customer Service Operations Center in Fort Worth Texas for a group discussion into Alcon's journey of digital transformation over the years. For more information on CCNG member hosted events, please visit CCNG.com/Events.

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Customer Surveys -The Good, Bad, and the Ugly

CCNG

In this article, I would like to discuss some of the common mistakes made in conducting customer surveys and then lay out how a complete customer feedback program should be organized. Other organizations use survey scores to set a bonus plan for their employees. Have you been asked to do this?

Surveys 195
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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

Without customer input, organizations can frequently make decisions that adversely affect their experience strategy and their overall profitability. In today’s environment, surveys seem to be everywhere. We are sent a survey after nearly every transaction. Dealers are incented in several ways based on survey results.

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WHY ISN’T CUSTOMER SERVICE IMPROVING?

CCNG

Despite what industry experts may profess, customer service isn’t getting any better. While customers expect immediate answers to their inquiries, efficient order processing, and fast shipping, there’s no indication that fulfilling these expectations is improving customer service. No consultants. Accurately.

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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

Share your company's vision, values, and mission in a way that your customers can relate to, and make sure your brand story is consistently reflected across all touchpoints, from marketing materials to customer service. These metrics are also important to drive internal support for your customer engagement and loyalty programs.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. (Acquia, 2019) 78.5%