Remove tag bots
article thumbnail

The Future of Paid Media: A Google Marketing Live Recap

Hero Digital

Global Site Tags to Collect First Party Hashed Data. Luckily for us, Google is stepping in to collect and hash first party customer data directly from existing website forms and distribute into customer match lists on Google Ads through the Global Site Tag, meaning no tagging or tracking updates are required for clients.

article thumbnail

Dos and Don’ts of Building a Customer Service Chatbot: LiveChat Case Study

LiveChat

Soon, it turned out that the greatest challenge was not to set up a bot but to implement it into our daily work. We also knew it would be a great opportunity to battle-test our bots. Our bot was supposed to respond to common questions , send links website visitors were often asking for and help them to start a trial.