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When it comes to customer engagement, all touchpoints matter

Tethr

The most satisfied customers will be your best brand ambassadors. Creating a customer experience map can help CX leaders identify all of the touchpoints, and analyzing the conversations that happen across those touchpoints is something platforms like Tethr can help you with. Can you say free advertising?

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How to Optimize Customer Journey Stages to Deliver Consistent Value

Totango

But from the SaaS customer’s perspective, pre-sales and post-sales experience are all part of the same experience of your brand, and both figure into the customer’s decision whether or not to renew their subscription of your product. To better represent this, the modern customer journey has been reconceived as a flywheel rather than a funnel.

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

This means you must perform customer advocacy to ensure that the existing customers become your brand ambassador and promote your brand. Now that you have taken a closer look at the B2B customer account journey in a multi-stakeholder organization, let us focus on the closing section of this write-up.

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