Future-Proofing Customer Experience (CX) for a Digital-First ?New Normal?
bold360 Blog
MAY 26, 2020
The term “customer experience” (CX) doesn’t seem to have a standard definition, but it’s often used interchangeably with customer journey, brand perception and customer engagement. By definition, one or two touchpoints in isolation do not make a customer experience: CX is made up of all the touchpoints across all the channels (i.e.,
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