Answer Dash

APRIL 16, 2019

At another company, the sales reps were using the same service model, services set and pricing structure for everyone,” Magers recalls. They conducted expectations-based segmentation and identified customers who were (a) price-elastic quality buyers, (b) value-conscious for profit targets, and (c) service-oriented.

Customer Experience 76

Customer Experience Chief Customer Officer Enterprise Journey mapping 76

Netomi

JANUARY 5, 2022

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

ClearAction

JULY 23, 2023

B2B firms often have dedicated sales teams who pursue strong relationships with customers. You may also have sales operations, revenue operations, and marketing operations teams who are committed to efficiency, effectiveness, and silo-smoothing for customers and touch-points. What are some of the opportunity costs?

Government 62

Government B2B Customer Experience Enterprise 62