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To Mark the Spot with Benchmarking or Not?

CX Journey

Are you focusing on a benchmark that may not or may no longer be a valid mark to strive for? I recently came across the following Chinese parable, and as I often do, wondered how this story might apply to customer experience measurement and management initiatives. Benchmarking is stupid. Why is it stupid?

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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

If you improve the availability of customer support agents, you certainly know how much it is going to cost. But will it improve the customer experience in a way that also has a positive impact on our business? There is a lot of research and studies about the relationship between financial metrics and customer experience metrics.

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Call Center Metrics: Examples, Tips & Best Practices

Callminer

Depending on your call center’s primary functions, certain metrics may prove meaningless and unusable in a practical sense, while others can be pivotal in assessing performance and improving over time. An inbound call center operation handles customer queries, complaints, support requests and more. Types of Call Centers.

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Business Value and ROI of Customer Experience: The Step-by-step Guide 

Lumoa

If you improve the availability of customer support agents, you certainly know how much it is going to cost. But will it improve the customer experience in a way that also has a positive impact on our business? There are lot of research and studies about the relationship between financial metrics and customer experience metrics.

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Understanding Your CSAT Score

Solvvy

You can use an additional KPI, customer effort score (CES), to learn how difficult your customers perceive interactions with your company or products. CES is typically based on answers to a straightforward customer survey, which asks for a rating from 1 for very difficult to 7 for very easy. CSAT Industry Benchmarks.

Surveys 62
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CSAT vs. NPS: Understanding Customer Success Metrics

Solvvy

Quantitative metrics allow you to assign a number to the current state, compare it to the past, and track your company’s progress toward your goals. Managers can use those metrics to guide strategy improvements and employee training. When and how to use those metrics. What is the Customer Satisfaction Score (CSAT)?

Metrics 106
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The Ultimate List of Net Promoter® Best Practice Tips

Genroe

Note that these tips pretty much apply to any Voice of the Customer or Customer feedback (but not market research) process. So regardless of whether you are using Customer Effort Score, Customer Satisfaction or NPS® you can apply them to your business. NPS is Not Just a Metric. Annette Franz).