CX Journey

JANUARY 8, 2016

Are you focusing on a benchmark that may not or may no longer be a valid mark to strive for? I recently came across the following Chinese parable, and as I often do, wondered how this story might apply to customer experience measurement and management initiatives. Benchmarking is stupid. Why is it stupid?

Benchmark 37

Benchmark Metrics Morale Banking 37

Callminer

NOVEMBER 25, 2019

Call on experienced managers for guidance in setting up benchmarks. “Experienced call center managers are helpful in setting up the initial performance benchmarks for a new outbound call center program. These benchmarks are, at first, estimated based on the past performance of similar outbound call center projects.

Best practices 182

Best practices Call Center Metrics Average Handle Time 182

Netomi

MARCH 27, 2022

Benchmarks for CSAT Scores By Industry. CSAT scores are the most popular and straightforward way to measure customer satisfaction. In essence, a person’s short-term happiness or unhappiness with your company following their customer interaction is indicative of future spend and lifetime value. Banks: 80% .

Airlines 93

Airlines Benchmark Surveys Customer Support 93

Lumoa

NOVEMBER 29, 2021

McKinsey research in the US showed that enhancing the customer experience can bring significant financial benefits : “Across industries, satisfied customers spend more and stay more loyal over time. The customer experience and retention are clearly linked but the strength of the link does have some industry-specific differences.

Customer Experience 103

Customer Experience Metrics Feedback Banking 103

Solvvy

AUGUST 31, 2022

The CSAT score allows customer experience teams to measure how consumers feel about their brands and monitor changes in perception over time. It is a common key performance indicator (KPI) that businesses across all industries use to keep their customer service and support teams on track. What Is Customer Satisfaction?

Surveys 62

Surveys Benchmark Feedback Customer Support 62

Lumoa

JULY 10, 2018

McKinsey research in the US showed that enhancing the customer experience can bring significant financial benefits : “Across industries, satisfied customers spend more and stay more loyal over time. The customer experience and retention are clearly linked but the strength of the link does have some industry specific differences.

Customer Experience 121

Customer Experience Metrics Banking Feedback 121

Genroe

JANUARY 21, 2015

Note that these tips pretty much apply to any Voice of the Customer or Customer feedback (but not market research) process. So regardless of whether you are using Customer Effort Score, Customer Satisfaction or NPS® you can apply them to your business. Don’t Bother Benchmarking Your Score Externally.

Best practices 110

Best practices Surveys Benchmark Feedback 110