How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success
ChurnZero
JULY 12, 2019
When I give talks or hold seminars, I often ask people to connect a specific need to an application. The answers are normally quite homogenous in B2C (e.g. Companies that focus their growth on customer acquisition will have a hard time balancing out their CAC over time and will ultimately fail. Music on the go: Spotify.
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