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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Why is this important, you might ask? Consider this mindblowing fact from a Gartner research.

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How to create a buyer persona: Best practices and helpful tips

delighted

Without having a clear idea of who you’re creating your products, marketing, and customer experiences for, your customer journey might be less effective. Your aim is to drive people to a sale or a signup – and if your journey isn’t what your potential customers are expecting or looking for, chances are they’ll go elsewhere.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

We have received 31 answers from 31 recognised thought leaders, consultants and great doers from all over the world across industries. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. linkedin Why?

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Improving Customer Experience Is The Only Way Forward – Sonia Bhatia Salmin, Customer Experience Specialist

Customer Guru

So, I joined a call center – a technical voice based one – and my profile was that of a technical consultant to customers outside India. But in a call center, you don’t talk to a customer face to face; you do it over a phone. You have actively said that customer centricity must be the DNA of the company.

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29 Experts Discuss Important Customer Service Metrics to Track

JivoChat

Consider that 78% of customers will do business with you again after a mistake if you have excellent customer service. What it tells you: By performing data analysis on your ticket volume, you can identify trends and may be able to predict spikes in customer inquiries. HealthMarkets | Executive Sales Leader. Seema Nayak.

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