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Guest Blog: The Customer Experience is Not Just for B2C

ShepHyken

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. Relationship Building in B2B for Customer Retention. Relationship building is just as crucial in B2B as in B2C for some very good reasons.

B2C 38
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Why is customer journey analytics imperative for your business? How to analyze customer journey metrics?

CustomerSuccessBox

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Metrics 52
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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

In pledging to my campaign, five wonderful people were rewarded with an interview feature on my blog – what you are reading is the third of the five (you can read the first – an interview with James Dodkins – here ; and the second with Chris Brown – here ). I recently did a customer journey mapping project with a Dutch retailer.

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What is Upselling? (And 7 Steps to Becoming an Upselling *Machine*)

Babelforce

How to upsell effectively 7 steps to effective upselling Your free guide to contact center automation. How to upsell effectively in a contact center. In the contact center, agents can use this information to spot upsell opportunities; you just need to make sure they can access that data.

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

” Her blogs are regularly published on eminent publications such as Forbes and The Harvard Business Review. He is the co-founder of CX Leaders LLC, a professional services company that aims at helping B2B and B2C organizations around the globe to build more meaningful, long lasting and profitable customer relationships.

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Everything To Know About Omnichannel Contact Center

OctopusTech

An omnichannel contact center is a crucial part of this effort, as it enables companies to communicate with customers across multiple channels, including phone, email, chat, social media, and more. What is an Omnichannel Contact Center? How does an Omnichannel Contact Center work?