CustomerSuccessBox

MARCH 25, 2021

In fact, that is when the customer journey truly begins. In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC). The goal should be to renew customers multiple times to lower the acquisition cost and increase profitability. Retail: 63%.

Customer retention 52

Customer retention SaaS B2B Upselling 52

CustomerSuccessBox

DECEMBER 9, 2021

It is becoming an increasingly ineffective measure in the sense it does not give actionable insights but a good NPS score is still a big Customer Success benchmark. Net Promoter Score is a customer loyalty metric that tells businesses how strong customer relationships are and judge end-to-end experiences.

SaaS 52

SaaS Benchmark Customer advocacy Upselling 52

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. However, it also applies to B2B businesses. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. You can foster a customer-centric culture by doing this.

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

Influitive

FEBRUARY 16, 2017

In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.

Marketing 61

Marketing B2B SaaS Sales 61