Advertising Consulting Customer emotions Government 
Beyond Philosophy
JUNE 25, 2020
Today, I intend to give you practical advice on how to make and manage customer memories. The five following rules govern this effort: Five Rules for Making and Managing Customer Memories. Emotions create memories. This study reveals an essential concept of advertising. Follow Colin Shaw on Twitter @ColinShaw_CX.
Beyond Philosophy
JUNE 23, 2015
A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.
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