Remove Advertising Remove Banking Remove Big data Remove Customer centricity
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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. It is having most impact, and will likely continue to do so, in traditional industries such as retail banking. Let’s begin there.

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Can Artificial Intelligence Drive Customer Loyalty?

CSM Magazine

Customer-Centric Culture. Due to customer-centric companies like Amazon and an increased personalization of offers, now people accept nothing less than playing the role of captain in the retail journey. The mass-production, one-size fits all era is being replaced by highly customized products and services.

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The Impact of Digital Disruption on B2B Companies

SmartKarrot

Before the internet era, businesses relied on magazines, newspapers, radio, and television for advertisements. The internet was not just another medium for advertising. It transformed the entire system of advertising. Earlier advertisements were product-centric internet paved the path to making it customer-centric. #3

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