Business Value and ROI of Customer Experience: The Step-by-step Guide
Lumoa
NOVEMBER 29, 2021
The probability of selling to a new prospect is 5-20%, while the probability of selling to an existing customer is 60-70% according to Marketing Metrics. Murphy & Murphy estimate that a 2% increase in customer retention has the same effect on profits as cutting the costs by 10%. Still, only partially convinced?
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