Attention B2B Players: Omnichannel is Here to Stay
Anexa BPO
OCTOBER 11, 2022
Recent research shows that two-thirds of US buyers now opt for non-face-to-face interactions or digital self-service at various stages of the decision journey. In only the past five years, the number of channels that B2B buyers use has doubled, from 5 in 2016 to 10 in 2021.
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