Natalie Petouhof

JANUARY 19, 2016

Tweet I’m here with my colleagues, Holger Mueller @holgermu and Doug Henschen @ DHenschen , covering the #OracleCloud Summit 2016 in NYC at the Waldorf Astoria @ WaldorfNYC. Future of B2C and B2B : If #oraclecloud could measure TV ads, it could put end to guessing how much money and where to spend money on TV ads.

B2B 60

B2B SaaS B2C Advertising 60

Natalie Petouhof

JANUARY 5, 2016

More like huge, vast, gigantic, massive, colossal, and maybe even titanic amounts of data. So yes, lot’s of it and the key is how to use it to make a customer experience – whether B2C or B2B – better. But will all that data help? So in short, CES 2016 is about everything that can be connected will be connected.

Big data 40

Big data B2C B2B Technology 40

C3Centricity

AUGUST 17, 2020

Their explanation for this is that: "Only 29% of marketers believe they have the necessary skills to analyse data, with 44% planning on investing in further training over the next two years to boost confidence within their organisations around the handling of information." . However, there is still a lot of room for improvement.

Customer centricity 63

Customer centricity Big data Airlines Marketing 63

C3Centricity

DECEMBER 3, 2018

Their explanation for this is that “only 29% of marketers believe they have the necessary skills to analyse data, with 44% planning on investing in further training over the next two years to boost confidence within their organisations around the handling of information.” However, there is still a lot of room for improvement.

Big data 59

Big data Marketing B2C CRM 59