Influitive

NOVEMBER 26, 2015

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

Customer advocacy 68

Customer advocacy Gamification B2B Education 68

Influitive

OCTOBER 28, 2015

A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. In a 2014 Gigaom Research survey of 300 U.S. 35% having acquired new customers as a result of referral marketing programs. How to nurture your customers using advocate marketing—before you ask for a referral.

B2B 89

B2B Marketing Customer advocacy Surveys 89

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. All of these activities ensure increased customer engagement throughout the buying process and customer lifecycle — driving both demand gen and revenue at the same time.

B2B 111

B2B Marketing Best practices Feedback 111

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Download the free eBook now.

B2B 66

B2B Marketing B2C Education 66

Influitive

JUNE 14, 2016

I was first introduced to the concept of the Servant Leader by community engagement maven Phoebe Venkat during a talk she did at a conference in 2015. When he bought golf clubs for the honeymoon (poor Jane…), Joe filled in an automated survey from the pro shop that asked how likely he was to recommend them to others.

Marketing 60

Marketing SaaS Consulting Consulting 60