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How to Best Use Customer Feedback: 3 Ways to Act on Big Data

PeopleMetrics

For all its promise, and all its hype, big data has always had one inherent problem. You see, big data is. And when you're facing something big, you may find it overwhelming. But let’s get you off that cold linoleum floor and discuss how to best use customer feedback. But let's not forget they’re bricks!

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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. How much data? Now that we’re just shy of 2017 (how time flies!)

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Halo Smart Labs Develops a Smarter Smoke Alarm: IoT at It’s Best

Natalie Petouhof

Co-founder and CEO Ben Stagg questioned the effectiveness of tornado warning systems after his father was in Joplin, Missouri in 2011, when tornadoes hit the area and killed nearly 160 people. Market-leading and early adopter organizations must account for how IoT initiatives deliver a customer- centric experience.

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Top 20 SaaS Companies in France

SmartKarrot

Valued Customer Example: Cape Gemini, HEC Paris, Dior. About: Another successful SaaS company serving thousands of happy clients since founded in 2011. It provides mobile and web solutions to e-commerce sites for optimizing their customer experience. Valued Customer Example: Unilever, Gazprom, Walmart.

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