Remove 2011 Remove Analytics Remove Big data Remove Customer Experience
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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. How much data? Now that we’re just shy of 2017 (how time flies!)

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Halo Smart Labs Develops a Smarter Smoke Alarm: IoT at It’s Best

Natalie Petouhof

Co-founder and CEO Ben Stagg questioned the effectiveness of tornado warning systems after his father was in Joplin, Missouri in 2011, when tornadoes hit the area and killed nearly 160 people. Market-leading and early adopter organizations must account for how IoT initiatives deliver a customer- centric experience.