Remove 2010 Remove Customer retention Remove SaaS Remove Upselling
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The Importance of Investing in Customer Success

CSM Practice

06:27 – Nick’s overview of cross-selling and upsell trends for existing customers. 13:20 – Nick shares his blog post about the four-step playbook for reopening with your customers. 16:40 – Irit discusses a part of the survey result that shows companies are planning on letting customer success managers go or shrink.

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The Evolution of the Customer Success Renewal Playbook

SmartKarrot

Customer success as a function in a business has undergone a vast evolution in itself, especially in the last decade, when more and more companies have realized the benefits of customer retention and loyalty. Between 2000 to 2010: CRM, Web Channels, Mobile App . 2010: SaaS, 2013: Customer Success .

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Evolution of Customer Success: Past, Present, and Future

SmartKarrot

Here is what we will be delving into today: Customer Success: Past. 1995 – 2000: The Rise of Customer-Centric Business Outlook 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. Customer Success: Present.

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