2010 Customer centricity Customer emotions Marketing 
Beyond Philosophy
NOVEMBER 10, 2014
The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. 50 Facts about Customer Experience.”
Beyond Philosophy
NOVEMBER 4, 2014
The jam study took place in a gourmet market in California. 27 February 2010. < Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. This concept was well illustrated by Columbia University’s Professor Sheena Iyengar’s famous jam study. www.nytimes.com.
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Beyond Philosophy
APRIL 30, 2015
Loyalty Programs Disappoint Customers. In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. Are Loyalty cards about loyalty or just another form of offering benefits?
Beyond Philosophy
JUNE 1, 2015
Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? This, as they see it, may be indicative of hope among companies with programs that long-term customer value can be generated.
Beyond Philosophy
JUNE 4, 2015
More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. Every aspect of a company’s offering — customer service, advertising, packaging, billing, products, etc. — They market, and create experiences, within the branded vision.
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