Beyond Philosophy

OCTOBER 7, 2021

Unfortunately, it led to the team signing customers up for things they didn’t want. Customers often didn’t know about it until an additional credit card arrived or the new account showed up in their statement. Do you take their customers for granted? Customer-centric organizations do not.

Airlines 432

Airlines Banking Accountability Customer centricity 432

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D., when making decisions.

Customer centricity 207

Customer centricity Banking Enterprise Government 207

ijgolding

JUNE 25, 2018

One company in particular has maintained my custom for far longer than any other. In 2007 (11 years ago by my calculations), Kirk Kazanjian famously wrote a book about Enterprise Rent a Car. Although I was not a customer of Enterprise in 2007, it is highly likely they were a shining beacon of customer centric behaviour back then.

Enterprise 77

Enterprise Customer centricity Accountability Customer Experience 77

Netomi

JANUARY 5, 2022

Adam understands the impact that customer experience can have on the bottom line. He’s the author of Be Your Customer’s Hero, the founder of the popular Customers That Stick® blog, and the co-host of the Crack the Customer Code podcast. Barry Dalton. Bob Thompson.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

CallSource Insights

MARCH 5, 2019

So to answer the question – you should care about calculating the expected lifetime value of your business’s customers because you could be leaving money on the table by not properly reaching customers that have high potential value , and throwing money away by spending frivolous resources on customers with low potential value.

Customer centricity 66

Customer centricity CRM Finance Marketing 66

Amity

FEBRUARY 10, 2017

I was a pre-sales consultant and focused on helping sales land customers. Around 2007, I decided to move into the post-sales world because I wanted to get closer to the product, to the value proposition, and to the customer challenges that can be addressed through software. What type of metrics do you watch closely?

Marketing 80

Marketing Customer centricity Coaching Sales 80