The Need for Customer Experience is Based on Science Not Myth
Natalie Petouhof
JULY 26, 2016
Since 2006, what has changed slightly is the average online shopper expects pages to load in four seconds or less. Miller’s 1968 paper, “Response Time in Man-Computer Conversational Transactions [ii] “, found people have always been most comfortable, most efficient and most productive with response times of less than two seconds.
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