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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Demand generation has traditionally focused on looking beyond existing accounts and finding new prospects. Much of the recent discussion has centered around the notion of harvesting the additional potential in your existing client base, broadly known as account-based marketing (ABM).

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Surveys Don't Sell!

CX Journey

Image courtesy of henryfaber Is there anyone in your company who wants to use VoC/CX surveys as marketing tools rather than as customer listening tools? Tareq shared with me an article that suggested, nay, outright stated that "the easiest way to grow sales and double customer loyalty is to send a survey and then do nothing with the feedback."

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

customer feedback data), involving customers, and defining customer outcomes. . In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. Examples might include shoppers at a store, a personal banking account, or cell phone service. Sorry, not quite.

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SMS vs. MMS: Which is the Better Choice?

JustCall

An Overview of MMS in Numbers To understand the world of opportunities presented by MMS messaging, let’s consider the following figures: Unlike SMS messaging, which was introduced in the 1980s, MMS is a fairly new technology that debuted in 2002 and became mainstream only around 2004-2005. billion MMS messages were sent globally in 2016.

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