2001 Analytics B2C Surveys 
PeopleMetrics
JUNE 4, 2019
Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.
PeopleMetrics
OCTOBER 29, 2019
Today, I am going to focus on a very important topic – survey health. Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. So what is a healthy survey? In other words, how many completed surveys are you obtaining compared to the number of survey invitations sent?
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PeopleMetrics
JULY 17, 2018
And in providing these answers, market researchers often wisely take a small sample of the overall population, which is less expensive and faster than surveying all customers. Market researchers might not ever know about the problem, since they usually survey a sample of their customers and may do so only once a year, if at all.
PeopleMetrics
JULY 24, 2019
Another approach is to base bonuses on having a certain number of completed surveys per month/quarter/year or having a low percentage of surveys returned with customer issues. And what about your basic survey health? Your bonus program could be based on people achieving a particular NPS level or customer satisfaction score.
PeopleMetrics
MAY 4, 2020
For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV). In response, we created what we call a Full Circle Survey. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform.
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