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The Basic Formula for Creating a Metric for Customer Success

Kapta Customer Success

Whatever the case may be, talk to your clients to learn more about why they work with you and choose your products over the competitors, and you’ll have a deeper understanding of how they justify the cost of your services. About Kapta. Kapta is less of a KAM company and more of a relationship company.

Metrics 49
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Customer Segmentation Strategies for Key Account Management and Customer Success

Kapta Customer Success

To better understand the goals of your customers and how they relate to your product or service, conduct a Voice of Customer interview and use the VOC Insights tool in Kapta to get a pulse on where the account stands and what their end goals are. Segmenting Based on Usage. How often are your customers using your product?

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A Sales Primer for Customer Success Managers

Kapta Customer Success

Ask about other solutions they’ve done before, their track record with those solutions, and why it worked out as it did. It’s better to understand how their previous attempts to solve a problem or meet a goal ended up and to get their perspective on why. Why This Works. 4) Ask to follow-up. You’re looking for buy-in from them.

Sales 53
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Customer Success for Non-SaaS Companies: 3 Big Reasons to Hop on Board

Kapta Customer Success

There are some key reasons why non-SaaS companies should create Customer Success programs to engage their customers and help them generate results. The post Customer Success for Non-SaaS Companies: 3 Big Reasons to Hop on Board appeared first on Kapta - Key Account Management Software. Notice the difference? Improves Customer Loyalty.

SaaS 40
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How to Get Your Client Success Program to Stick

Kapta Customer Success

Why is this? The post How to Get Your Client Success Program to Stick appeared first on Kapta - Key Account Management Software. Conceptualizing a key account management program for your organization is one thing, but getting it to stick long enough to see real results can be an entirely different challenge in itself.

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What Customer Churn Really Means

Kapta Customer Success

“Churn” is a term that gets used a lot in the Account Management and Customer Success conversations that we have here at Kapta. Every customer lost takes measurable value away from your company, which is why your churn rate is a vital metric to keep your eyes on. The rate at which customers leave is referred to as your customer churn.

B2B 40
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How the Best Deliver Ongoing Customer Success with Kia Puhm

Kapta Customer Success

Why it’s important for Customer Success teams to be prescriptive with their clients. Understanding why your customer bought from you and what they are trying to achieve creates a powerful vision and motivator. And then there’s no reason why revenue ownership is not possible. How to grow into your Customer Success role.