Customer centricity Customer emotions Customer Experience Entertainment 
CSM Magazine
MAY 19, 2023
Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.
Beyond Philosophy
SEPTEMBER 26, 2019
At Beyond Philosophy, we have always tried to be at the cutting edge of Customer Experience, pushing the boundaries. In my first book, I wrote about customers’ emotions and the emotional experience. THE 5 ESSENTIAL PRACTICES FOR YOUR CUSTOMER EXPERIENCE. It depends on your point of view.
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Beyond Philosophy
JUNE 20, 2015
The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. This involves looking deeper into the emotional components of value delivery, as well as the functional. The second, a B2B example, involves a major business services firm.
Beyond Philosophy
JUNE 1, 2015
Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Data collected from the programs can offer competitive opportunities.
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