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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Customer experience improvement — process-wide problem resolution and prevention. Originally published on CustomerThink.

CRM 66
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Chatbot Marketing: 11 Actionable Use Cases (With Examples)

JivoChat

Automation abounds, and the best strategy likely encompasses a variety of tools and technologies. Let’s dive into the details about chatbot marketing, conversational marketing, and how businesses like yours can use these tools to build a strategy of success. Chatbots can be a part of your company’s conversational marketing strategy.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Customer experience improvement — process-wide problem resolution and prevention. Originally published on CustomerThink.

CRM 59
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Jun 29 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: San Francisco, CA, US Organization: DocMatter As a Director of Customer Success, you will provide suggestive strategies and solutions to optimize the customers’ ongoing use of the DocMatter platform. Understand white space and work to identify and/or develop upsell opportunities.

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The Comprehensive Guide to Setup OKRs for Customer Success

SmartKarrot

It’s essential to understand that a customer success strategy goes beyond traditional customer relationship management and customer support. Implementing a successful customer success strategy requires tremendous coordination and collaboration among various departments including product development, sales, marketing, and customer support.

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What are the Other Names for Customer Success Manager?

SmartKarrot

A unified go-to-market strategy: CSM as a specialized and defined role in the organization. There are several touch points for this experience ranging from calls for sales, feedback, complaints resolution, visit of a sales representative, technician, etc. This version is going beyond customer retention to business growth.