ClearAction

DECEMBER 14, 2017

Customer Profitability (efforts to increase revenue and profit from customers). Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining.

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

ClearAction

DECEMBER 14, 2017

Customer Profitability (efforts to increase revenue and profit from customers). Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining.

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

SmartKarrot

JUNE 24, 2020

That’s why entrepreneurs, business owners, and marketers are increasingly shifting their focus to achieving customer success. Even though customer success has become the buzzword, not everyone gets it right. It starts with setting specific OKRs for customer success. Customer Success Challenges. Source: Superoffice.

Complaint resolution 10

Complaint resolution Customer retention Upselling Customer Support 10

SmartKarrot

APRIL 23, 2020

This version is going beyond customer retention to business growth. McKinsey states the following as five elements of customer Success 2.0. A unified go-to-market strategy: CSM as a specialized and defined role in the organization. There can be various goals for the customer success team in an organization.

Management 10

Management Complaint resolution Customer retention Engineering 10