CSM Magazine

FEBRUARY 14, 2020

The concept of a customer-centric culture is often talked about when discussing the customer experience. But in many cases, the buzzword has overshadowed action, with anyone and everyone who holds a belief that the customer is important, claiming to have a customer-centric culture. Set expectations.

Brand ambassadors 59

Brand ambassadors Complaint resolution Customer centricity Best practices 59

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

Return Customer

AUGUST 15, 2018

A customer is more likely to agree to wait an additional day for resolution than dealing with false promises. Always Keep the Customer in the Loop. A customer would prefer to know their stage of complaint resolution than wait for the final resolution to magically show up. Twitter: [link].

Customer Support 71

Customer Support Complaint resolution Advertising Banking 71

SmartKarrot

APRIL 23, 2020

A Customer Success benchmark report found out that following are the titles used in a Customer Success team: CSM or CS-rep (61%) VP of CS Managing Director CS CSM Director KAM or AM Customer Experience Others. This version is going beyond customer retention to business growth.

Management 10

Management Complaint resolution Customer retention Engineering 10