Customer Guru

MARCH 7, 2018

Sonia Bhatia Salmin, Ex-Head of Customer Experience at Piramal Pharma Solutions, shares her thoughts on the importance of CX, and how she led Piramal Pharma Solutions into becoming one of the most customer-centric pharmaceutical companies in India. It was here that I exactly understood what customer experience really is.

Customer Experience 65

Customer Experience Customer centricity Chief Customer Officer B2C 65

Kayako

JANUARY 12, 2017

“ The History of Customer Service: Ticket Troubleshooting to Proactive and Personal. “This post really captures how it all started and how the customer service space has evolved over time. The Customer Delight Playbook , by Sujan Patel. This is the ultimate customer experience guide.

Customer Experience 79

Customer Experience Chief Customer Officer Customer centricity B2B 79

Netomi

APRIL 7, 2023

With an ever-expanding customer base, WestJet’s Chief Digital and Innovation Officer Alfredo Tan realized that the airline needed to embrace innovation whole-heartedly in order to keep up with customer expectations for personal and convenient support. This is why they started implementing Customer Effort Surveys.

Customer Service 52

Customer Service Airlines Customer centricity Banking 52

Lumoa

APRIL 24, 2018

As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. I would NEVER rely on NPS as the only measurement of customer perception." Sue Duris Customer Experience and Digital Marketing Consultant.

Consulting 135

Consulting Consulting Metrics Feedback 135