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5 Top Customer Service Articles For the Week of March 19, 2018

ShepHyken

Adweek) Consumers are demanding multichannel options that are easier to use. Coffee, doughnuts and Big Data: Q+A with Dunkin’ Donuts VP Sherrill Kaplan by Mike O’Brien. This is an excellent case study on how an app can help drive customer loyalty and deliver an easier, more convenient experience.

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Digital disruption in insurance – why it is all about service

Eptica

A fifth of European consumers said they’d be happy to buy insurance from brands such as Google, Apple, Facebook or Amazon , particularly if they used their customer knowledge and access to big data to bring down premiums. Insurance, Mobile, Multichannel Customer Service, Self-service. How can they compete?

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Goals: How One NHL Team Scored a Customer for Life

Fonolo

” And these fans are personally invested. It might also result from a steadfast study of stats. Now, this was a time before more efficient communications technologies existed; relative to today’s prolific multichannel customer service offerings, there was considerably less choice in the late fifties. .

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AI: 4 Key Benefits for the Customer Experience

VocalCom

By working closely with big data and even principles of behavioral psychology, artificial intelligence can help brands find their target audience more effectively and transform the quality of the customer experience. Personalized service. Personalized service. AI may be used to essentially predict human behavior.

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The New Super-Agent

VocalCom

In a study by Harvard , 72% of respondents said frontline customer service teams experienced a higher productivity when directly empowered with data-driven analysis and decision-making. A recent study by Kantar showed that 70% of consumers expected brands to adopt a reassuring tone during these difficult times.

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5 Ways to Better Understand Your Customers

VocalCom

In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. Just as customers report greater satisfaction when service has a human touch, companies gain greater insight when they engage with customers personally.

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Customer Effort: Don’t Make Your Customers Work For You

VocalCom

According to a study by Corporate Executive Board, reducing customer effort is key to earning long-term loyalty. Big data is another important resource for designing proactive customer experiences. The truth is, not much. Give your customers the support they need proactively. Live chat is one excellent way to do so.