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Improving Your B2B Sales Cycle with Technology

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Technology has changed virtually every industry in one way or another. It’s given customers greater control. Big data has changed the dynamics of the B2B sales cycle. Customer success in today’s market requires salespeople to develop a more personalized approach and ensure a good customer experience.

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Top 5 Customer Service Trends to Look out for in 2017

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In 2016, 60% of consumers reported having higher expectations in terms of customer service than they did the previous year. This article will look at four customer service trends which will affect the way businesses cater to the customer experience in 2017. Omnichannel is a requisite, but that doesn’t make it easy.