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Customer Journey Mapping for B2B Organizations

CSM Practice

For some companies, they take customer journey mapping at a basic level to the point that it doesn’t encapsulate the maximum value that you can get out of this exercise. There are even companies with customer success teams but don’t have customer journey maps which can be considered as a loophole.

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The top 2024 customer success trends predicted by industry experts

ChurnZero

It’s an exciting time to be in customer success. New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. We asked ChurnZero’s industry network of CS experts to weigh in.

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Women in Power: 11 CX Leaders You Should Start Following

JustCall

Annette Franz Founder and CEO, CX Journey Inc. Annette Franz is a renowned customer experience thought leader, consultant, coach, and author with over 30 years of experience in the industry. Jeanne is the CEO and Founder of Customer Bliss and the Co-Founder of the Customer Experience Professionals Association (CXPA).

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How to Deliver WOW Customer Experience at Scale via Non-CSM Managed Model

CSM Practice

Mary Poppen, Glint’s Chief Customer Officer, leads their team, responsible for driving and scaling the company’s ability to delight its customers. Glint’s Customer Success Team brings extensive experience and a successful track record of implementing employee engagement programs at many of the world’s leading enterprises.

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The CCO Job Description Not to Use

Education Services Group

Raise your hand if you’ve ever read a job description like this: We’re hiring a Chief Customer Officer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . Touchpoint survey best practices.

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Utilities and The State of the Consumer

Maru Group

Ten years ago, the Smart Energy Consumer Collaborative (SECC) was founded to understand the wants/needs of energy consumers in North America and share those learnings with industry stakeholders. Building off the SECC Member Meeting this past October, utility services need to focus on being customer-centric and agile.