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Why Customer Lifecycle Management is Important for Enterprise Organizations

ClientSuccess

Customer Lifecycle Management (sometimes referred to as “CLM”) is the process of mapping out the entire customer journey and then associating specific lifecycle stages to individual metrics. Global organizations especially must pay attention to the Customer Journey Map and Customer Lifecycle Management. Blog Posts.

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3 Ways to Address Customer Churn

ClientSuccess

When one looks at the typical SaaS method of sales and customer success, there is a clear funnel in place. In the past few years as the traditional SaaS sales and marketing model has taken hold, customer churn has been the sole responsibility of customer success teams. Here are three ways SaaS companies can address customer churn: 1.

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4 Step Action Plan When Customer Churn Happens

ClientSuccess

Reviewing an ended customer relationship is an opportunity to gather critical metrics and begin to set benchmarks. Check out our resources below for more customer success best practices and insights for how your organization can put customers first: eBooks: 5 Ways to Surprise & Delight Your Customers.