Benchmark Case Study Customer centricity Quality management 
SmartKarrot
APRIL 23, 2020
There are various other names for customer success manager being used in the industry like Customer Success Engineer, Sales Manager, Customer Success Specialist, others. We notice there is decent overlap with account management, sales and customer support.
ClearAction
JULY 23, 2023
Brand managers are establishing value propositions and have an inherent interest in the integrity of what’s promised versus what’s actual, from customers’ viewpoints. They may have customer stories useful for customer journey maps. That in itself may be part of your B2B customer experience governance charter.
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