Remove Banking Remove Enterprise Remove Journey mapping Remove Upselling
article thumbnail

Advance from Personalization to Customer Journey Orchestration

Pointillist

By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

article thumbnail

How to Successfully Implement Customer Journey Analytics – Part 2

Pointillist

By implementing customer journey analytics at a smaller scale first, it provides a large enterprise with an opportunity to identify any implementation or organizational challenges early, before moving on to enterprise-wide adoption. Optimize Processes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Successfully Implement Customer Journey Analytics

Pointillist

The questions below will help you define the scope of your customer journey analytics project: Will the project be confined to a single team, such as customer experience or marketing, or will other business functions use the platform? Is your organization already aware of specific pain points and friction in your customers’ journeys?

article thumbnail

15 Practical Lead Generation Ideas and Strategies to Implement in 2020

REVE Chat Blog

No matter if you are a small business or a big enterprise, acquiring customers with lead generation ideas play a vital part of any business strategy. . It will open the door for upselling. Map your customer journey . Bank of America , a globally acclaimed brand delivers consistent omni channel service to its customers.

B2B 77