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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

In fact, many subscription-based services have designed an ease-of-use/self-serve model that benchmarks the customer experience before that subscriber ever picks up the phone, writes an email, connects via live chat, or drops your brand handle into their social media post.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

In fact, many subscription-based services have designed an ease-of-use/self-serve model that benchmarks the customer experience before that subscriber ever picks up the phone, writes an email, connects via live chat, or drops your brand handle into their social media post.

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. However, it also applies to B2B businesses. Then comes the adoption stage.

B2B 10
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What is a Quarterly Business Review (QBR): 5 Choices That Make or Break It

SmartKarrot

If you are into a fast moving business, especially in a B2C environment, then your needs are mostly short term. One of the best goal setting exercises is mentioned in the book The Power of SMART Goals. When results can be measured based on the feedback of your actions, you can check if your benchmarks are achieved. Time-bound.