How AI Improves Customer Lifetime Value and Makes It a Primary KPI
Answer Dash
JANUARY 21, 2019
He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. Now it’s time to record the sale and move on to acquiring the next customer, right? Today, once a sale is closed, many marketers consider their job (mostly) done. Not so fast!
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