CSM Magazine

APRIL 25, 2024

Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Consistently delivering valuable content that educates, entertains, or informs your audience can help attract new customers and keep existing ones engaged.

Customer centricity 52

Customer centricity Journey mapping Feedback Entertainment 52

ClearAction

FEBRUARY 13, 2023

Even the entertainment and end-to-end fan experience are highly coordinated orchestrations. This theme is supported by resources such as Customer-Focused Communication, Journey Mapping Facilitation Skills, and CX Maturity Roadmap & Playbooks.

Customer Experience 71

Customer Experience Journey mapping Entertainment Enterprise 71

Horizon CX

DECEMBER 1, 2023

By leveraging sophisticated algorithms and data analytics, Netflix analyzes viewer preferences to recommend personalized content. Beyond selling entertainment, Disney focuses on service by crafting immersive and enchanting experiences. A few references to consider are among the following.

Automotive 52

Automotive Customer centricity Journey mapping Transportation 52

CCNG

OCTOBER 19, 2022

Temkin, 2018) Just 34% of respondents report they have three or more years of experience developing end-to-end journey maps, and 83% report their organization struggles to use customer journey maps to identify and prioritize CX efforts. Gartner, 2018) 17% of CX Leaders are using CES as a core CX metric. IDC, 2022).

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

Pointillist

JUNE 6, 2018

But there are general metrics of success around the work that they’re doing. Swati: What kind of CX metrics do organizations employ to measure success? Annette: Determining metrics starts with defining desired outcomes. Once you know what success looks like, then you can assign metrics to measure progress.

Journey mapping 40

Journey mapping Customer Experience Chief Customer Officer Metrics 40

Netomi

JANUARY 5, 2022

Our favorite content from Adrian: How to make sure that employee analytics and monitoring doesn’t destroy your employee and customer experience. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Dennis Wakabayashi.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98