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“Digital First” and Transforming the Contact Center Associate’s Role

The Northridge Group

The age of “digital first” interactions—in which customers encounter businesses online rather than through traditional phone or in-person channels—is here, and it dominates our daily lives. Social media posts and search engine ads will direct customers to websites and marketplaces where they can engage with a company.

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Best Practices of Great Coaches

The Northridge Group

Customer loyalty is earned by being great and consistent at the basics and finding ways to delight your customers in unexpected ways. They are taught that they must be active listeners but also be willing to push associates beyond their comfort zones to tap into their full potentials.

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Redefining Contact Center Productivity for the Modern Associate

The Northridge Group

Contact centers are in a state of flux, with many contact center associates (and workers in general) hesitant to return to the office full-time and forgo the flexibility that comes with a work-from-home (WFH) or hybrid environment. At-Home or In-Office Work So which environment is better for work productivity?

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Reaching Out to Improve the B2B CX

The Northridge Group

A poor experience in a B2C contact center may lead to the loss of one customer (and possibly their friends, family, and acquaintances), while a poor experience in a B2B contact center could lead to the loss of a multitude of sales. But a customer that buys one or two products a year could easily get by without one.

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The Transformational Power of Quality Monitoring

The Northridge Group

This article was originally published on Contact Center Pipeline and can be viewed here. As customer expectations and channels for outreach continue to evolve, the contact center is becoming more and more complex and critical. The Role of QM in the Contact Center. QM INSIGHTS.

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From 411 Operator to Contact Center Geek: An Interview with Contact Center Operations Expert, Matt Beckwith

Vistio

He has been named a top thought leader in the contact center space and serves on the steering committee for the Northern California Contact Center Association. ” I called the bank, and I was fascinated with this person that I called an operator, or my mother called an operator.