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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter. ” Why?

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2018’s marketing takeaways in 120 seconds

Infinity

We’ve seen micro-marketing scandals with Cambridge Analytica, successes with Easterseals Southern California’s (ESSC) ingenious “Change the Way You See Disability” campaign, and the GDPR black cloud which has invited marketers to re-think their uses of big data and targeted marketing campaigns. A Very Merry Christmas.

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Branding with Soul: Q&A with Tina Sharkey, co-founder & CEO, Brandless

C Space

Brandless was ranked by Fast Company as one of the top 10 most innovative retail companies in 2019. She’s building Brandless around customer relationships, transparency, and trust. Research experts even more vital in big data era. Research experts even more vital in big data era. You’d think.

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Doing good is the new looking good

C Space

You see, when Amancio Ortega founded the company back in 1975, he did so with a clear mission: bring customers closer than ever to the products they want. It’s bold in 2019, too. Customers don’t want to be closer to products that hurt the earth. Research experts even more vital in big data era. That discriminate.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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2017 Is Out, 2018 Is In – What Will Customer Service Look Like This Year?

Comm100

Tema Frank, Customer Experience Expert and author of PeopleShock: The Path to Profits When Customers Rule, predicts that 2018 will see more of these breaches. There will be more big data security breaches,” she writes. So, what’s a customer-centric company to do? Lots of ’em.