Reality Check: Will Customer Journey Analytics Be the Next CRM?
DMG Consulting
APRIL 10, 2017
Reality Check: Will Customer Journey Analytics Be the Next CRM? The up-and-comer is customer journey analytics, or CJA, and it’s in the ring with the incumbent, CRM. CJA might not be ready to replace CRM, but it’s a step in the right direction. By Donna Fluss. CJA’S Role in the Market.
Let's personalize your content