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How to Create Enablement Content Your Sales Team Actually Uses

aircall

Today, sales enablement is a growing area of focus for almost all B2B service providers — especially SaaS companies struggling to differentiate themselves amid stiff competition. CSO Insights found that in 2017, nearly 60% of sales leaders had a dedicated sales enablement function.

Sales 75
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B2B Trends & Customer Success

Amity

Now that we’re halfway through 2016, we can check in on how accurate some of those 2015 predictions were, and how those trends are impacting Customer Success. For success teams, this might mean more emphasis on data-driven support, particularly when it comes to SaaS companies. Outbound Returns. Driven by data.

B2B 51