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How to Create Enablement Content Your Sales Team Actually Uses

aircall

Today, sales enablement is a growing area of focus for almost all B2B service providers — especially SaaS companies struggling to differentiate themselves amid stiff competition. CSO Insights found that in 2017, nearly 60% of sales leaders had a dedicated sales enablement function.

Sales 75
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B2B Trends & Customer Success

Amity

Now that we’re halfway through 2016, we can check in on how accurate some of those 2015 predictions were, and how those trends are impacting Customer Success. Outbound Returns. What may have changed slightly is where more opportunities for sales or account-based marketing fall in line with Customer Success.

B2B 51