The Evolving Scope of B2B Marketing: It’s All About Customer Experience
Answer Dash
OCTOBER 15, 2018
According to Scott Brinker, founder of the website chiefmartec.com and author of The Marketing Technology Landscape Supergraphic, “Marketing is becoming responsible for customer experience throughout the organization.” The Demand Gen Benchmark report found that 49 percent of respondents identified account-based tools as a top priority.
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