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MarTech Interview with TeamSupport CEO Robert C. Johnson

TeamSupport

In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington , and I set out to build one. Tell us about the tools and technologies you use for Marketing, Sales, Hiring, and Communications?

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Part 2: Helping Companies Build Stronger Customer Relationships

TeamSupport

Eric: Organizing everything around individual tickets—as traditional B2C support solutions have offered—doesn’t give a complete picture when the customer is a company rather than an individual. Unlike customer support or traditional sales models, customer success management aims to deliver long-term strategic value for customers.

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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters. When a service rep or sales person tells a customer that a survey answer other than “highly satisfied” could ruin their bonus or performance assessment , yes, a survey is a waste of time and money for customers and the company.

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters. When a service rep or sales person tells a customer that a survey answer other than “highly satisfied” could ruin their bonus or performance assessment , yes, a survey is a waste of time and money for customers and the company.